Carmen and Lloyd Multhauf

Carmen Multhauf has a distinguished career as a Broker and author of educational books for real estate agents. She has extensive experience in real estate, having served as regional director of a real estate franchise and as President of a local Association of REALTORS®. She founded Training and Broker Services (TABS) and wrote the comprehensive "hands on" Real Estate Guide Series for continuing education. Carmen was the founding author of the original SRES? Designation and has expanded the study to multiple generations in a vibrant new Generational Housing Specialist™ Designation. Carmen has a degree from U.C.L.A. in International Relations and is a believer in continued learning, which has lead to earning 6 real estate designations.

Lloyd Multhauf earned a Ph.D. in Physics from the Pennsylvania State University and spent his first career as a scientist, researcher and administrator at a National Laboratory. As a real estate practitioner, he has contributed to many TABS publications, and has applied his penchant for research and his interest in how people interact to the analysis of Generational Housing through the century.

Reviewer comments:

"Generational Housing" is a college-level real estate marketing course wrapped up in a quick-reading 149 pages. It is insightful in its division of America's generations into attitudes and preferences. It goes into detail on marketing approaches that are likely to be successful to various age groups based on life experiences and influences. But this is not just another sales guru how-to-get-their-money book that serves neither the consumer nor, ultimately, the professional. "Generational Housing" reminds the true real estate professional that understanding the client's needs must come first. Anyone working with older generations and helping them make housing decisions should have their book on their desk.
Frank Cook, Real Estate Intelligence Report

Home buyers and home sellers are no longer a single dimensional group but a complex melting pot of many different generations. It is imperative that brokers and agents read this book to fully master these different generational needs, wants and desires if they wish to succeed in the future.
Stefan Swanepoel, Best Selling Author and CEO of RealtyU Group

Generational Housing: Myth or Mastery is an easy, informative read, and a must for anyone serious about a career in real estate sales. Read it, study it, and read it again. In the age of the Internet and Information, it is still vital to "know your customer."
Saul Klein, President/CEO, InternetCrusade

Once again you have hit the target. Your book on Generations is timely, to the point and inclusive. This subject is arguably the most important topic of the times. Understanding Generations will reduce attrition, increase your ability to hire and improve your productivity. You have achieved this in a format fit for any business.
Buddy West.

* Winner of the 2008 National Association of Real Estate Editors Robert Bruss first-time author award.