Dr. Ken Edwards

We are privileged to offer with permission nationally known writer Dr. Kenneth Edwards' ongoing series of real estate career advice articles.

Ken became a top-producing real estate professional after a distinguished Air Force career, enlisting as a Private and retiring as a Colonel. His assignments included tours as Director of Research at the Air Force's Air War College, Commander of the Air Force ROTC units at Cal Berkeley and Oregon State University, and as an Advisor in Vietnam. He is a licensed real estate broker, a graduate of the REALTOR® Institute and a member of the Real Estate Educators Association and the National Association of Real Estate Editors.

His credentials include Book Review Editor and Feature Writer for Real Estate Professional Magazine.

The fifth edition of his highly regarded Your Successful Real Estate Career is full of tips and information that can be used by a real estate professional throughout his or her career. Reviewers comment: "It's like having your own personal mentor" (Newsday, NY) and "This is an easy to read book that explains the profession of real estate brokerage like it really is." "A must read for anyone considering a career in real estate," (Scott Taylor, former Oregon Real Estate Commissioner) "It's the perfect resource for new real estate pros."(National Association of REALTORS®) If you enjoy the following articles from Ken and would like to read more you can obtain a copy of Your Successful Real Estate Career from Amazon by clicking here.

Book Preview - Table of Contents

1. Is Real Estate for You?
It's a Great Life... If It's the Life For Which You're Suited

2. Getting Your License
Fun or Folly: Your Choice

3. Choosing a Company
For Better or Worse, for Richer or Poorer...

4. Getting Started on the Job
Getting Organized and Beating the Drums

5. In the Beginning There Was... Agency
The Real Estate Profession's Identity Crisis

6. Real Estate and the Technology Revolution

7. Listing Residential Property
Finding the Sellers and Moving the Merchandise

8. Selling Residential Property
Finding the Buyers, Listening to Them, and Satisfying Their Needs

9. Listing and Selling Specialized Properties
Custom-Built Homes, Investment Properties, Rural Properties, and More

10. Avoid Problems
Things To Watch Out For From Day One

11. Dealing With Difficult People and Difficult Situations
Challenges--Not Problems (Right)

12. Client Follow-Up and Referrals
Your Insurance Policy Against Lonely Days, Sleepless Nights, and a Penniless Old Age

13. Surviving
Stratagies for Stay Solvent and Staying Sane

14. Where to From Here?
Long-Term Options for Your Career

15. The Road Less Traveled
Other Real Estate Career Possibilities

16. Special Messages for Special People
From Fast Trackers to Retirees

17. Change Happens
The Real Estate Profession's Brave New World

18. A Final Encouraging Word
How to Succeed in Real Estate by Really Trying